Brainstorming....

Ok, I'm tapping the hive mind today. Because I can't even come up with a cloudburst at the moment.

I've been reading up on "Branding Yourself," (user name=kass_rocks), step in any time here).

In my head, the first iteration of the cookbook is aligned with the theme, "Gluten Free Goes Vintage". Basically, classic desserts reworked to be GF.

But I probably need an overarching logo/design/brand, so that there is something BEYOND that cookbook. Something to tie the various creative endeavours together.

Do I stick with the 4 Little Dutch Girls, and use THAT blog to promote and Brand?

Or something new? And what?

When you think of the concept of fitting gluten free requirements and the general craziness of modern life into a vintage aesthetic....

What descriptive words do you think of?

What "core customer" do YOU envsion? (I have my own ideas, but I don't want to contaminate you all, and I'm curious to see if I'm missing a section of the population I'm not even aware of that some of you are tuned into)

What colors and images come to mind?

Recruiting

So, anybody interested in test-baking for said cookbook?

I won't ask you to commit to cooking EVERY recipe. Though it will probably help if you're at least familiar with doing SOME gluten-free baking if only because you'll already have most of the ingredients. Going out and buying ALL of it at once is an expensive undertaking.

Here's how I'll work it:

When I have a recipe to test out, I'll E-mail you the recipe and a copy of the review form. You bake it, fill out the form, and zing it back. Or just let me know that you don't have time/lack ingredients/no interest in that particular recipe.

Please forward this request on to friends you know who might be interested?